Good On You is a world leader in sustainability ratings for fashion and beauty. Our comprehensive ratings empower consumers to understand the impact of brands on people, planet, and animals across the entire supply chain.

Transparency and positive action are cornerstones of our approach. Our vision is to use the power of consumers’ choices to make fashion and beauty more sustainable and fair.

The Good On You brand rating system was developed in consultation with industry experts, academics, and organisations (including Fashion Revolution, Fashion for Good and Four Paws). We are committed to the continuous improvement of our rating methodology to reflect how the industry consensus on best practices and broader sustainability frameworks continues to evolve.