How was the ratings methodology developed and when was it last updated?

The fashion methodology was last updated in early 2022 and the beauty methodology was developed in 2024.

Over the last few years, sustainability issues have received increasing attention from consumers and key industry stakeholders. In response, the number of fashion brands disclosing information about their sustainable and ethical initiatives has increased. However, the quality and extent of brand disclosure and their performance on key issues remain highly variable.

The Good On You ratings methodology does not seek to reinvent the wheel or create new sustainability expectations of brands. Our role is to aggregate the various sustainability initiatives, evaluate them for their levels of impact in consultation with industry experts, and consolidate them. As sustainability is a rapidly developing area, it is critical that the methodology be reviewed regularly to ensure that best industry practices are maintained whilst staying ahead on new and emerging sustainability issues. Areas of sustainability that have recently been added to the methodology include microfibres, biodiversity, COVID-19 responses, Xinjiang cotton, and diversity and inclusion. We now proportionately apply more demanding standards to large brands as they inherently have greater impacts and influence, so that Good On You ratings continue to provide consumers with access to the most relevant information on brand sustainability performance.

Our head of ratings is responsible for the ongoing review and improvement of our brand rating methodology, including proactive stakeholder engagement. If you have any feedback or are interested in joining our methodology review committee, please contact us at info@goodonyou.eco.